PIGMENT

Fritz does art

Created in partnership with tiktoker @Fritzdoesart, PIGMENT was created to explore color theory.

With color theory in mind, a primary color palette was selected. With the focus on the color wheel. I explored overlapping colors in loose shapes. Considering that oil paints are often regarded as a difficult fine art medium. the goal was to make the packaging appear accessible, colorful, and fun.

Fritz’s channel frequently features a green pig, which was pulled into the overall branding and “pigment" was selected as a play on words to both this iconic pig and the featured pigmented medium.

Primary Programs used: Adobe Photoshop, Adobe Illustrator, Adobe InDesign